, SEO guru affiliated with Google's Top Contributor program, discusses how to set up Google My Business to increase local results. In the article, she specifically identifies Nearby Now as a service that successfully facilitates and integrates reviews. Click here to read her Moz.com article
Q. Are Nearby Now City Pages “Doorway Pages”?
A. No, they are not. If the check-ins and reviews didn't populate on the city pages, then it could be interpreted as such, but that’s not the case. The content that does look similar between the pages is simply viewed as heading format (i.e. template content). Many review sites use formats like this (e.g. Trip Advisor). Many people read the post about doorway pages published by Google’s Brian White and think that the Nearby Now City pages may fall into that category.
The following bullets translate the key points of Brian White's article (which can be read in full here) into the questions that should be asked to determine if a page fits the “Doorway Page” build:
- Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
Nearby Now City Pages pages are recognized as local review pages by Google and have extremely valuable content directly pertaining to information for which customers are looking.
- Are the pages intended to rank on generic terms, yet the content presented on the page is very specific?
The content on a Nearby Now City Page is as robust as the check-ins performed by the technicians and is directly relevant to the work that you perform in that city.
- Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
Every Nearby Now City Page is unique; each having its own content pertaining to that city and the services that you provide to it.
- Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
The check-ins and unique reviews on Nearby Now City Pages make each page stand out from all the others. The reviews are meant to be read to give prospective customers a feel for the level of service you provide. Google loves gaining information on public perception. That's one of the fundamental reasons that the Nearby Now City Pages perform so well.
- Do these pages exist as an “island"?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?
We ask for Nearby Now City Pages to have a high degree of visibility on your website. We suggest that they are accessible from a 'Reviews' tab in your menu, as well as being presented on the bottom of your home page as a list of the cities you service.
Q. Couldn’t I just send the review to myself?
A. The great thing about Nearby Now is that it is not difficult to get reviews from the customer. This makes it far less tempting to try to attempt to self-review. We in no way support or condone self-reviewing. Self-reviewing undermines the integrity of Nearby Now as a trusted review platform and is not accepted. Nearby Now gives you the ability to monitor where the review requests are being sent to, making sure a tech is not habitually sending the review to the same source.
Q. If I choose to implement Nearby Now through a subdomain of my main site, does it look to Google as if I'm competing with myself or trying to spam?
A. No, it does not. This is because it's obvious to Google that the subdomain is dedicated to reviews. We ask for a sudomain to be set up such as 'reviews.yourdomain.com'. It's also important to crosslink the main domain and the subdomain. When Google sees that they dependent upon one another, Google views the subdomain as part of the overall site and not as a duplicate or competing entity.
Online-Access has over 100 customers utilizing Nearby Now across the U.S. Please let us know if you or your webmaster have any questions or concerns and we'll be happy to discuss them with you. Call toll-free 1-888-966-4785.